The past few years have seen massive changes in gender income dynamics. Yet many financial brands face challenges when it comes to balancing marketing between financial decision makers – both men and women.
On Tuesday, April 4th, Quattro Managing Director & Partner Scott Cohen will join a panel on this important topic hosted by the Financial Communications Society.
During the panel, called “Gender Inequality in Marketing: Are Brands Communicating Effectively with Women?,” Scott will share his own insights and experience on the inequality of financial marketing.
The discussion will hit on the financial opportunities of targeting female consumers, including research that suggests women stand to inherit a far greater share of wealth than men, and 95% of women will be their household’s primary financial decision-maker at some point.
Don’t miss out on hearing Scott and other notable panelists tackle these gender challenges and explain how financial brands can balance inequalities in marketing.
Check out the full event details and register to attend below:
"Gender Inequality in Marketing: Are Brands Communicating Effectively with Women?”
(Moderated by Shantini Munthree of the Union Marketing Group)
Scott Cohen, Managing Director & Partner, Quattro
David Ross, Global CMO, Viteos Capital Market Services